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Optimal Distinctiveness:
A New Agenda for the Study of Competitive Positioning of Organizations and Markets
Optimal distinctiveness—being both "similar to" and "different from" peers—is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This book reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.
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Related Resources

(1) ​PDW on Optimal Distinctiveness returns to AOM 2021.

Video Recording: 

(2) AOM 2019 PDW on "Optimal Distinctiveness"  was again a great success! 

(3) AOM 2018 PDW on "Optimal Distinctiveness"  was a great success!

Program link: [click here]

Format & Structure: [click here]

(4) AOM 2017 PDW on "Optimal Distinctiveness"

For those who we missed at our 2017 PDW, here are the readings, presentation ppts, and testimonials:

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