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Optimal Distinctiveness:

A New Approach to the Competitive Positioning of Organizations and Markets

Recent Journal Publications

AI and Strategy

Use AI to find out which audience  has a more favorable predisposition towards your firm and how you can strategically position yourself to to get ratings only from them!

Strategic Management Journal

International Expansion and Home-country Resource Acquisition

Can emerging-market firms use international expansion as a strategic signal to shape home-country stakeholders' perception? 

Journal of International Business Studies

Airbnb and Storytelling

How can Airbnb hosts tell an optimally distinct story about their listings to attract guest attention and charge a price premium?

Strategic Management Journal

Product Design

How should multiproduct organizations design their products to achieve better performance? Our findings help managers achieve the optimal levels of design distinctiveness at both the product and organizational levels.

Strategic Management Journal

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