books
Impact through Evidence
Rigorous scholarship serves as the foundation for navigating complex organizational change. These books and associated case studies demonstrate how evidence-based frameworks translate into deep scholarly insights and sustainable strategic impact for global decision-makers.
Books
Professor Zhao writes books with a broad range of target readers. These books demonstrate the practical application of management scholarship to complex organizational and societal challenges. They are valuable resources for doing scholarly research, teaching MBA, EMBA and executive education programs, and advising leaders and policymakers on contemporary issues such as competitive positioning and re-architecting in the age of AI.
Oxford University Press
AI Strategy and Competitiveness
The era of the "Attention Economy" is over; the "Trust Economy" has begun. This textbook offers the first rigorous strategic framework for the age of AI Agents. Moving beyond hype, it upgrades classic management theories—from Transaction Costs to the Resource-Based View—to explain how value migrates when algorithms, not humans, become the primary customer.
Coming Soon:
Cambridge University Press
Optimal Distinctiveness
Optimal distinctiveness – being both 'similar to' and 'different from' peers – is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness.
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Higher Education
- MBA, EMBA Programs
- Executive Education on AI and digital transformation
- Live Textbook Model
- Cases of leaders companies from US, China, and Europe
Scholarly Research
- Strategy and Competitive Positioning
- Organization Theory
- Institutional and Cultural Entrepreneurship
- International Business
Tech & Innovation
- AI Implementation Roadmaps
- Value Migration under AI Agents
- Sustainable Competitive Advantage
- AI Risks and Governance